MONETIZE YOUR INFLUENCE
DECENTRALISED INFLUENCER ADVERTISING MARKETPLACE
What's socilamedia.market?
SocialMedia.Market is the first decentralized marketplace connecting social media bloggers and advertisers. Solving major influencer marketing problems it will create new opportunities for content monetization, community engagement and audience exposure. New ecosystem, driven by blockchain technology and Social Media token, will simplify marketing interaction between business and influencers.SocialMedia.Market aims to connect publishers and advertisers on a single platform. The project will leverage the Ethereum blockchain in order to create a decentralized ecosystem that will discover, create, perform and analyze advertising campaigns with social media influencers across any social media platform. The blockchain technology will allow the creation of a public and agile platform with an advertising marketplace accessible to everyone, even to up-and-coming influencers, startups and small businesses.
SocialMedia.Market – the first blockchain platform for influencer marketing announces launch of its ICO campaign. The public token sale will commence on November 16th, 2017. The presale will be opened in 14 days prior to the first phase.
In a world of non-effective advertisements which frustrate users, companies find it’s difficult to convey their message and gain the right brand exposure.Traditional advertising efforts are decline in every aspect. There is so much noise that consumers have massively shut down and turned out commercials using ad blocking solutions. However, in recent researches, people clearly state that online recommendations from someone within their social media circles can highly influence a buying decision. This is more impactful than any other traditional advertising method.
Companies start to understand the key of marketing is what others are saying about a brand, not what the brand is saying about itself. And by far this effect can be reached with influencer marketing as the most cost-effective advertising channel. The company’s research reveals current market situation, in which 59% companies plan to increase budgets for influencer marketing next year and 76% say it helps to foster customer loyalty and increase demand in the future.
“The reason influencer marketing is so effective because it’s more authentic than traditional advertising and it’s cheaper than traditional advertising in the long run. Small companies and big brands gradually realized that it may be more efficient to collaborate with influencers as they certainly know how to grab the power of their audience in much better way.” said Co-founder and CMO Aleksandra Morozova.
SocialMedia.Market is the first decentralized ecosystem that will help to discover, create, perform and analyze advertising campaigns with social media influencers and engage customers in the most relevant way. The platform will have no entry barrier and will be accessible even for micro-influencers and small businesses. The overarching goal of SocialMedia.market is to bring advertising market to the whole new level of safety and transparency and create a new generation of advertising.
Addressing solving the problems of business and influencers interactions, the project aims to unfold the decent market situation and solve critical problems, such as payment complexity, uncertain price determination, fraud, lack of control and non-compliance with executed agreements.
“Thus the idea didn’t come that easy, it was experienced-based” – says Founder and CEO of SocialMedia.Market – Dmitry Shyshov. “The world has changed dramatically in the past 10 years. People now tend to rely way more on the opinion of someone they like or trust. Like a preferred blogger they read, or streamer they watch. This change started years ago, but the gaming and entertainment industries were the first to see its potential for business growth. At that point, we began to launch campaigns with YouTubers. And that’s when I realized how complicated it was to build trustful and reliable relationships between business and influencers. This lead me to an idea to focus on the project that could solve this problem and help to build transparent interactions between these two parties.”
Over the past few years, traditional advertising became absolutely ineffective. The way people perceive the advertising has changed and in a world of a wide range of products and services, people switched into relying more on what people think. The influencer marketing becomes a key solution for advertisers and market research shows that the industry will grow in popularity and by estimates will turn into $5–10 billion by the end of 2020. Where SocialMedia.Market can become one-way stop to deliver influencer marketing campaigns in the most secure and relevant way.
HOW SOCIALMEDIA.MARKET WORKS?
SocialMedia.Market will create a global marketplace for Advertisers and Influencers among every major social network, providing convenient and transparent tools for the interaction of any party involved. For maintaining commercial relationships between participants, SocialMedia.Market will use Blockchain technology to simplify integration, reduce fraud and costs for all market participants. Token value is going to be upheld not only by transaction means within platform services, but also supported with the ability to participate in the decentralized dispute solution system gaining additional earnings for token holders.
WHAT KIND OF PROBLEMS DOES SOCIALMEDIA.MARKET AIMS TO SOLVE
- SECURE TRANSACTIONS ~ Delays or non-payments are problems typically associated with an Influencer’s platform. The advertisers and influencers have very little control over payments. In many cases, after project submission, the advertiser does not receive the high-quality content agreed upon from an influencer or the influencer does not get paid. The SocialMedia.Market’s Ethereum based platform uses an escrow payment system which holds the contract fees until the set obligations are met. On project completion, the funds are released, securing the interests of both parties involved.
- FAIR DECENTRALIZED DISPUTE SOLUTION SYSTEM ~ Content created by Influencers is mostly perceived subjectively. This may cause disputes and dissatisfaction of parties with achieved results. For the most part, modern platforms do not solve such disputes between parties. Moreover, platforms with such mechanics typically charge an additional fee for arbitration and often favour the paying side. The SocialMedia.Market service has several preventive measures that will allow parties to resolve disputes on their own in most cases, as well as an arbitration system that will resolve disputes between participants with the help of independent platform experts.
- OWNERSHIP VALIDATION ~ One of the major problems contributing to most of the unforeseen costs is fraud, when a fraudster impersonates an Influencer by hacking into his accounts. These situations harm both parties, Advertiser and Influencer. SocialMedia.Market applies special procedures providing a transparent and reliable marketplace. Influencers are verified and authorized to ensure they are really who they claim to be. Additionally, two factor authentication ensures protection and account ownership within the platform.
- EASY COMMUNICATIONS AND INTERACTIONS ~ Engagement and arrangement is one of the most time-consuming tasks for both the Brand and the Influencer. At SocialMedia.Market they promise to pay great attention to making collaboration more simple and effective. This will be achieve via a powerful CRM-system, in-platform chat app, Smart Contract templates, chat tips, instant notifications and mobile app, organizing contacts, messages, communicating and staying up-to-date will be convenient.
- SIMPLE MANAGEMENT ~ The templates of Smart Contracts will simplify the reconciliation of requirements and the control on compliance of created content for both sides.
- HIGH-QUALITY USER EXPERIENCE ~ With the trend of using mobile devices to solve everyday tasks, SocialMedia.Market understands that its platform should be convenient and compatible with all kinds of devices. Therefore, they are using progressive technologies to make SocialMedia.Market a cross platform. Brands and Influencers will be able to utilise IOS and Android applications conveniently, staying in touch anytime, anywhere.
- ADDITIONAL WAYS TO EARN ~ Using the Dispute Solution system platform members will be rewarded with SMTs for their engagement in dispute arbitration. This will be available only for users who hold a certain number of tokens in their accounts.
There are many features that will make the management of Influencer Campaigns more convenient for brands and digital media marketing experts:
- UNLIMITED ACCESS TO INFLUENCERS ALL OVER THE WORLD ~ Influencers of lower rank, also known as Tier 2 Influencers or micro-Influencers are equally capable in producing outstanding campaign results, and they are easier to engage with. These Influencers are especially fruitful when reaching a sub-community, and their campaigns can be scaled for larger reach while keeping a personal approach. Social Media Token will allow users to interact with Influencers globally with no limitations caused by complicated payments policies.
- OPERATING COSTS OPTIMIZATION ~ Management of Influencer Marketing programs is a very time-consuming process and Influencer Marketing platforms, or agencies require an advertiser to pay up to 50% commission for such services. With the help of SocialMedia.Market’s services, brands can expect to reduce the costs associated with launching Influence Marketing campaigns significantly.
- LESS TRANSACTIONS FEES ~ Traditional payment methods require high processing fees and complicated banking and compliance procedures. The platform is open for advertisers all over the world making all payments low-cost and easy to proceed.
- SMART MATCHING ~ One of the challenging tasks in creating a campaign is choosing the right Influencer to engage the right audience. The service provides the most complete database, advanced search engine and Data Science Technologies for a quick search and selection of relevant channels for brand placement. Advanced filters provide a convenient means to sift through millions of profiles, focusing only on the appropriate ones. An advertiser can either filter the database by preferred influencers parameters or target audience characteristics.
Influencers have a combination of popularity and expertise (perceived or real). They may have reach, credibility or both. SocialMedia.Market implements several rank systems that will help to determine an Influencer’s efficiency and relevance for a brand, as well as their credibility as a partner.
AVAILABILITY FOR SMALL AND MEDIUM BUSINESSES
Small businesses, which value every spent dollar, encounter even more challenges when working with Influencers. The platform is designed to deliver Influencers to businesses of any size and any budget. For instance, the service provides the most convenient tools and tips for marketers; whether the brand can work with influencer for products samples only, or with a dedicated sponsorship budget.
NO NEED TO BE A PRO
For newbies in Influencer Marketing, it is rather difficult to understand which formats of advertising are available with Influencers and how to use them correctly. With lots of tips and templates, SocialMedia.Market make the creation process, engagement strategy and Influencer campaigns simple and clear.
EVERYTHING IN ONE PLACE
Another problem that makes the creation of Influencer campaigns so time-consuming, is the need to switch the manager’s attention between different social networks to manage campaigns and various means of maintaining communications with the Influencers. The platform allows you to interact with different social networks, and communicate all in one place, whether you reach out through the platform, social profile or email.
POWERFUL MANAGEMENT
Using SocialMedia.Market, clients can always see the full history of campaigns they’re interested in, including its source, updates, sales and specific details. This gives brands a better opportunity to make informed decisions about creating new campaigns and scaling influencer programs. The SocialMedia.Market CRM-system, designed specially to manage Influencer Marketing campaigns, provides user-friendly tools to: build campaigns, set guidelines, create reminders, track product shipment, review content, track posts etc.
GUIDED ANALYTICS
Every advertiser needs a “Guided Analytics” approach that goes beyond a simple review of trends in sales figures to identify techniques to increase revenue. A marketer or consultant needs to know the right sequence of questions to ask to improve sales, and where to find the answers. With SocialMedia.Market’s expertise clients are provided with a detailed report with top line metrics as well as the impact of each Influencer and the user-generated content that Influencer produced for the brand.
REAL-TIME DATA ANALYSIS AND ROI
SocialMedia.Market provides real-time tracking for mentions, engagements, true reach and ROI. For the SocialMedia.Market platform, tracking updated data triggers provide an essential and fundamental part of the system’s functionality and competitive edge. Their campaign analytics system provides views, reach and engagement analysis of the influencer’s campaign and allows users to get real-time Cost Per Engagement (CPE) metrics to analyse and control real money return on Influencer investment.
EXCLUSIVE DATA FOR PRECISE TARGETING
Thanks to extensive reach and data science, the system will provide advertisers with more detailed information about Influencers’ channels and users’ behaviors. SocialMedia.Market’s Artificial Intelligence learns from the campaigns delivered results, constantly improving Influencer identification based on the best campaign results achieved.
SMO (SOCIAL MEDIA OPTIMIZATION) READY
SMO is already recognized as a crucial part of marketing alongside with SEO and SMM. Multiple websites already utilize SMO campaigns, boosting their ranking authority from search engines. SocialMedia.Market’s tools provided to brands are created with the latest SMO trends and allow members to create campaigns which comply with basic optimization requirements.
BENEFITS OF SOCIALMEADIA.MARKET FOR INFLUENCERS
- HIGH-QUALITY BUSINESS OPPORTUNITIES FOR CONTENT MONETISATION ~ For beginners and minor opinion leaders, searching for ways of monetisation is a difficult and time-consuming task. The service will give Influencers of any size an opportunity to choose brands, creating the most interesting and beneficial partnership.
- NO ENTRY BARRIER ~ Most Influencer platforms require specific numbers of followers to be listed. Unlike others, SocialMedia.Market is accessible even for new Influencers in the early stage of social presence.
- EASY ENGAGEMENTS WITH BRANDS ~ Separate engagements with multiple brands adds complexity to Influencers. With the help of the platform, Influencers will be able to communicate with brands directly and approve content they create without a hassle, even for the different social media channels they run.
- INSTANT WORLDWIDE PAYMENTS ~ Most Influencer Marketing platforms and agencies bind Influencers to wait for pay-outs up to 60 days. With Social Media Token (SMT), payouts will be passed in a split second after the Smart Contract executed (in the case an Influencer’s account is verified and doesn’t have a history of platform rules violation). Social Media Token will allow influencers to get paid anywhere in the world. SMT integration with blockchain technology assets payment platforms like TenX will supply the token with the ability for day-to-day real-world payments.
- INSIGHTS AND TIPS FOR CHANNELS DEVELOPMENT ~ There is a lack of data driven tools giving Influencers insights into the audience’s interactions with their content. Most opinion leaders don’t have a lot of experience and/or don’t understand what kind of analytics they need to pay attention to for channel growth which, in turn, will increase the level of monetisation. SocialMedia.Market will give bloggers complete information about their channel and tips on how to increase the level of engagement received based on insights provided by the platform.
- CLEAR TASK ASSIGNMENT ~ Small and novice bloggers are often faced with displeasure from advertisers about marketing content they are producing or changes in content requirements. For example, in cases where the advertiser didn’t issue a clear task — the result may become irrelevant. SocialMedia.Market will significantly reduce the number of cases like the one described above with the help of Smart Contracts and fair dispute solution.
BENEFITS OF SOCIALMEDIA.MARKET FOR AGENCIES
In addition to the above listed benefits, SocialMedia.Market will provide opportunities in extra earnings for marketing agencies. Any agent will be able to become a partner of the platform and receive commission in Social Media Tokens for the provision of additional services for advertisers’ marketing campaigns or become a personal manager to Influencers.
SocialMedia.Market will be a convenient tool for searching and managing business opportunities. With the help of service agents, one can easily manage the schedule of advertising content or check the effectiveness of advertising campaigns using the extended set of tools, anytime and anywhere.
ADVANTAGES OF SOCIAMEDIA.MARKET PLATFORM
- TRANSPARENT and competitive marketplace
- WIDE range of social media platforms, such as: YouTube, Instagram, Facebook, Twitter, etc.
- REDUCED operational costs and fees when working with Influencer campaigns
- ACCESSIBLE and easy-to-use, even for small businesses and influencers in the early stage of social presence
- SMART partnership for a wide range of users with the ability to create smart contracts tailored to specific needs using templates and smart tips
- FAIR dispute solution based on decentralised Blockchain technology
- ULTIMATE results, smart planning with Real-Time Analytics and Data Science
- GLOBAL outreach allows project to aim for larger market share, higher diversity and less dependency on local regulations
THE SOCIALMEDIA.MARKET TOKEN
SocialMedia.Market targets one of the fastest-growing markets, Influencer Marketing. Analytical reports show an increase in almost all metrics related to Influencer Marketing. Growing exponentially, by recent estimates this market will turn into a $5–10 billion industry by the end of 2020.With smart contracts technology, SocialMedia.Market can solve the issues of Influencer Marketing and set a new industry standard. Special features will be delivered to provide full transparency, accountability and security over negotiated transactions using our own cryptocurrency — Social Media Tokens (SMT).
Here is a short list of advantages that SMT will provide to all parties as a single currency:
- 100% safe escrow transactions based on Blockchain technology
- Low-cost transactions with less operation fees
- Simplified and fast global payments
- Earning rewards by participating in Decentralized dispute solution system
- Getting agent commission within the platform
- Donations method for bloggers and streamers
- Utility tool for acquiring outstanding marketing services, premium analytics and development instruments
All operations within the SocialMedia.Market ecosystem are executed with its utility cryptocurrency token — Social Media Token (SMT), which ensures high standards of services and prevents any unauthorized manual intervention in the processes within the system. Social Media Token will create self-driven economy based on constant cooperation between influencers, advertisers, marketing agencies and agents. Token value is going to be backed not only by simple transaction means within platform services, but also supported with ability to participate in decentralized dispute solution system gaining additional earnings for token holders.
Utilized, but not limited to SocialMedia.Market, SMTs will be transferable outside the platform. Social Media Token holders will be able to operate on largest digital currency exchanges, where potential platform users will be purchasing SMTs in order to use platform services. Along with it, SocialMedia.Market — itself is going to buy-back SMTs from exchanges to supply the platform’s core functionality. The integration within blockchain assets payment platform like TenX, has the potential to make SMT a popular day-to-day payment method within the social media network e-commerce and the industry as a whole. It can also become a convenient global donation method for bloggers and streamers on the early stages of their content channel development.
With the SocialMedia.Market core team know-how and expertise in entertainment, marketing, analysis and product development, the startup have a clear vision of how to implement blockchain and smart-contract technology in a day-to-day solution that will resolve market needs and help develop it, exponentially.
Token sale information
Phase 1 — has now ended having raised more than $500 000.00
After token sale phase 1, all unsold tokens have been added to the token sale phase 2 amount.
Token sale Phase 2
Start date: 9 February 2018 12:00 pm GMT (1:00 pm CET)
End date: 23 February 2018 12:00 pm GMT (1:00 pm CET)
Pre-sale: TBD
Soft cap: 2.000.000 SMTs
Hard cap: 30.000.000 SMTs
Token exchange rate: 1 ETH = 700 SMTs
Minimum contribution amount: 0,01 ETH / 7 SMTs
Maximum contribution amount: limited
Contribution methods: ETH, BTC
Bonuses: NO BONUSES WILL BE PROVIDED
For more Informations:
Author: bakso.super
ETH: 0x0A39Baaa338F9F1f5f5b4e52f82095d0dD7c94D8
Kommentare
Kommentar veröffentlichen