THRIVE THE PREMIUM DECENTRALIZED AD MARKETPLACE

What's THRIVE?



Thrive is a Blockchain based Marketplace to BUY and SELL Advertising at very low fees.
People get PAID for data sharing and for reviewing the quality of each website in the ecosystem. YOU are finally taking back the control of the internet.


Introduction

Digital is the future of marketing but creating a balance between the kind of content and kind of ads is one of the core features of advertising. Online marketplaces are the primary type of multichannel ecommerce and can be a way to streamline the production process.

Why do brands advertise? Well, it is a strong part of the overall brand. If you look at the ad of a Top brand and average brand, you will know the difference. The Global spending on the ads is on the rise. With the introduction of mobile and internet, it has found a new life. Large-scale use of mobile has pushed the advertisers to bring their ads onto the mobile. The spending on mobile internet advertising is estimated to be 247 billion dollars by 2020. But, a different kind of problem exists in this space. Premium brands are now worried about the placement of their ads. Recent examples show that many brands had to pull out their advertising because it was published next to some inappropriate and distressing content.

About THRIVE

Thrive Labs is a Weboom LTD company, the #4 value-added services merchant in Italy with a vast array of experience in the digital advertising domain. In 2015, Weboom LTD was mentioned among the AdWords top 10 spenders in digital advertising making its first appearance in the digital advertising industry. The experience gained in running high margin, online and web-based marketing services across international markets over the past years guarantees solid foundations and the right mix of business skills to make Thrive a success.

Thrive is a company based on Blockchain and smart contracts with all competitive advantages this technology brings in, ensuring full transparency, 100% data security and safety.

Thrive Labs ambition statement is to build a better internet,together. Thrive’s ultimate goal is to establish the first meritocratic& community based Premium Advertising Market Place,where all participants become strong contributors in defining clear publisher interests,commercial benefits and self-reinforcing processes to make

Solution offered

THRIVE offers a decentralised Ad marketplace for premium brands to display their ads in a way they like and in manner they feel it will complement the brand they are displaying or advsertising. They wish to build a meritocratic and community-based ad marketplace. The key participants in the THRIVE ad ecosystem are advertisers, publishers, reviewers and consumers.

Advantages of being Thrive Participant

  • Users and Websites reward: User behavior and search data is worth billions to companies, finally users and website owners get compensated.
  • Reviews Opportunity: Potential reviewer yearly income up to 27K€ tokens equivalents.
  • Advertisers/Publishers opportunity: Participating in TGE rounds means securing advertising packages in a Premium Ad Marketplace with lowest fees and best conversion ever.
  • Full reserve redistribution: The entire crowd sales reserve will be redistributed to Thrive consumers, advertisers and publishers contributing to the initial platform ramp-up phase.
  • Efficiency, Accuracy & Reputation: Thrive will dramatically improve Digital marketing efficiency, retargeting accuracy with the best DMP in the market and brand protection.

Thrive Ecosystem

thr2.png-Thrive - A Premium Decentralized Ad Marketplace Based On Community Consensus


Services Offered by THRIVE

THRIVE service can be categorized into four headings all regulated by Thrive Lab Blockchain, they are:


  • Digital profile management

High volumes of data and transaction expected in the platform, Thrive will guarantee all data of the actors of the platform are treated anonymously and secured by its Blockchain.
  • DMP Services

As per latest report, 77% see a DMP solution as a critical/major player in expanding the performance of long-term AD and Marketing strategy. However, DMP adoption is no longer enough for agencies to achieve differentiation, with such a high percentage of competitors having very similar technology. Therefore Thrive Labs is aiming to deeply change the paradigm on how DMP works today.

Thanks to Thrive’s DMP, for the first time, Advertisers will experience first DMP fully leveraging customer data collected along the whole customer journey
  • Ad Exchange 

Ad Exchange is based on RTB (Real Time Bidding) system, integrated by a portal that allows publishers to:

· Decide which typology of advertisers they accept

· Price for each banner, CPM rate, # of banners plus other technical details.

At the same time advertisers can set maximum bid value, and other fine tunings to optimize banners and other ads
  • Thrive Labs AI

The task of Thrive Labs AI (Artificial Intelligence) is to consolidate and process data collected by its community. Data processing is done by linking reviewers’ data and incoming traffic data providing concrete guidance for site curators to improve their user experience

Importance of THRIVE to Consumers
Get paid for sharing data while browsing the website.
Get payment for reviewing the quality of each website in the ecosystem.
Taking back the control of the internet.
Importance of THRIVE to Advertisers & Publishers
Lowest fees ever.
Fastest payment in the industry.
Premium placements, accurate reach and brand safety.

Token distribution

thr3.png-Thrive - A Premium Decentralized Ad Marketplace Based On Community Consensus

  • 53% will be allocated for Private and Public Tokens rounds.
  • 17% will be reserved for Thrive team. These tokens will be locked for 24 months after the completion of the token generation event with 1-month cliff (or until the launch of proprietary Thrive Blockchain).
  • 1% will be reserved for Advisors and Partners. These tokens will be locked for 12 months after the completion of the token generation event with 1-month cliff (or until the launch of proprietary Thrive Blockchain).
  • 2% will be reserved for bounties campaigns.
  • 27% will go to reserve and will be fully redistributed to reward Thrive community during the ramp-up phase

ICO details

Ticker : THRT
Token type : ERC20 ICO
Token Price : 1 THRT = 0.31 USD (0.25000 EURO)
Fundraising Goal : 30,600,000 USD (25,000,000 EURO)
Total Tokens : 200,000,000
Available for Token Sale : 53%
Accepts Payment : ETH, BTC, LTC
Unsold Token will be BURNED

ROAD MAP

TEAM

For more Informations
WEBSITE ୲ WHITEPAPER ୲ FACEBOOK ୲ TWITTER ୲ TELEGRAM ୲ LINKEDIN ୲ MEDIUM ୲ ANN

Author: bakso.super
ETH: 0x0A39Baaa338F9F1f5f5b4e52f82095d0dD7c94D8


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