TV-TWO Earn Crypto Watching TV - Decentralize TV for Everyone, Get Paid to Watch Your Favorite movies

We are TV-TWO, a Blockchain-based Open Platform for the Television Ecosystem. TV-TWO eliminates the gatekeeper status of TV networks and prevents centralistic tech giants like Google and Facebook from owning the medium in the future. Television is still the biggest advertising market. We aim to re-distribute the budgets and reward consumers for their attention and shared data.

https://youtu.be/PyRo4LmwM1s

About TV-TWO

The current Television Ecosystem is broken. TV networks around the world are abusing their market power as gatekeepers to increase prices for advertisers, lower payouts to content creators and drive up subscription costs for consumers. They actively hinder innovation in content delivery and advertising technology in order to sustain their oligopolistic position and benefits. Many consumers are rightfully frustrated with the state of broadcast television. They enjoy the lean-back nature of a fixed program schedule, but would like to see more premium content personalized to their viewing patterns and interests. At the same time, tech giants like Google, Facebook, Amazon and Netflix are looking to build their walled garden around the television ecosystem, eager to acquire more power through data and access to consumers. TV-TWO offers the community a solution in form of an Open Platform for those who are curious about cutting the cord. This includes: 

First, an application for Connected TVs that blends traditional television with a personalized video stream offering premium content at no subscription costs. The video stream can always be opened with just one click of a button. Second, the Token for Television (TTV), an ERC20 token that administers the exchanged value between consumers, content providers and advertisers. We propose a new ecosystem, where the trustless nature of the Ethereum blockchain makes it possible for market participants to interact directly without having to rely on middlemen. Consumers get to watch curated videos while receiving TTV for choosing to see sponsored messages from advertisers. Content creators are rewarded by users with TTV for their quality productions. The Token for Television will be offered to the community in a crowdsale. We will employ the new and improved standard of the Interactive Coin Offering as proposed by Jason Teutsch and Vitalik Buterin in order to guarantee a fairer and more transparent assignment process. The TTV crowdsale is especially relevant for advertisers that are looking for sponsored reach on the Big Screen. At the same time, investors can profit from the Network Utility Expansion Mechanism inherent to our model. Since no additional coins will be issued after the Interactive Coin Offering and each token has the reserved right to show ads to a fixed portion of the TV-TWO user base, each consumer that comes to the platform boosts the value of the token.

Introduction 

Where do you watch your favorite shows and movies? Well, I do not know exactly but probably not on television. The old world charm of the television is lost in the age of internet and multiple online streaming applications. When it was invented, it has everything people wanted. The news, the entertainment, the sports and fun which people have never experienced in the way the TV was offering them. People lapped at the idea of having a personal Tv and brought one to the home. The consumption has decreased since then due to the variety of reasons.

People have moved on to many other interesting platforms which offered them a higher quality of entertainment with a comfort of watching anywhere they want to. The tv network of today is struggling with a variety of other problems other than decreasing number of viewers. They have started charging high commission from the advertisers, paying less to the content creators and charging more to the consumers.

They have become a challenge to their own growth by creating multiple roadblocks which can have an innovative solution. So, do you think a solution can be derived from the current technological advancements in the world?

Solution Offered

TV -TWO is offering a multi-pronged approach to redefine the current tv network. It aims to decentralise the tv networks of today by presenting an application which offers the personalised Premium video content coupled with ads. The user can enter the category through his traditional tv network. The advertisers can utilise the data shared by the consumers to offer better ads. Consumers have to option to select the ad frequency and skip videos. The content providers, the consumers and the advertisers are part of the platform.

Everyone has the benefit of their own on the platform and they will work in synergy to create a decentralised Tv network. A few of the benefit of the platform for multiple entities are mentioned below.

• Supervised Learning Algorithm curated personalised content for the consumers who are the king of the platform
• Reward to the consumers for watching sponsored messages
• Full analytical reports to the content creators to refine their content to achieve maximum viewership
• Targeting and attribution features for the advertisers to address various issue of the advertising on the tv

They will partner with many platforms and networks to create a unique entertainment platform for the people of the world. The product demo is currently available on the platform. TTV Tokens are stored in the wallet of the platform to be used for a variety of services offered by the Platform. TTV acts as value exchange on the Platform.

ICO INFORMATION AND TEAM  

• Token TTV
• Price 1 ETH = 20,000 TTV
• MVP/Prototype Available
• Platform Ethereum
• Accepting ETH, BTC
• Soft cap 2,500 ETH
• Hard cap 25,000 ETH
• Country Liechtenstein
• Whitelist/KYC KYC
• Restricted areas USA

75% OF THE total tokens will be available for sale. 60% of the funds collected will be utilised in the engineering and development of the platform. One ETH is equal to the 10,000 TTV. The main sale of the tokens start from 24th April 2018 and continues until 24TH May 2018.

The token is ERC20 TOKEN. The team is experienced in the field of the technology and startup. They have a firm faith in the power of technology to bring a transparent change in the current system of today.

Conclusion 

To grow rapidly in the advertising and sales, the traditional tv has to make some unprecedented changes and integrate the latest technology. The rate of growth in advertising revenue for traditional tv was 3.8% in 2016, while the digital ad sales grew by 16.9%. The global advertising industry is shifting its gears towards digital medium as fast as it can because the advertisers run where people are. It has become imperative for the traditional tv ecosystem to change the way towards its audiences and advertisers.

The future of tv may not look very promising as people are drifting away from it. I think the quality of the content is what matters to the people most, and if they are offered the same at some other place, they would happily go there. The diversity in the content has to be addressed before they can finally ask the consumers to turn their eyes on them. What do you think about the future of the TV, if it continues the way it is currently going?

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