Today the conversation will focus on the international e-commerce platform for the sale and purchase of goods and services for crypto currency - FLOGmall. Now the project is at the development stage and is preparing for the preset of MLC tokens, so the next two articles we will talk about this decision from Russian developers.

Each of us at least once used the board of free ads or bought some goods in the online store. For those who have not encountered such sites, we will explain. Message boards are Internet sites through which anyone can sell or purchase goods.

For example, you have a table, but in connection with the purchase of a new one or because of the move, you no longer need it. You put it on sale in such venues as OLX, Avito or eBay, after which there is a buyer who wants to buy this table from you.

In the Internet era, such a way to sell or buy the right second hand thing is the most convenient and time-saving. To post an advertisement or find a suitable item is a matter of a few minutes. Quite often the message boards are used by commercial organizations, that is, companies that sell goods not only through such sites, but also through other resources.

For such cases, there are e-commerce sites, such as Amazon or Alibaba. These sites provide companies and entrepreneurs with the opportunity to sell their products through them. In fact, they are online stores that provide companies with space for sales.

And what if we create such a platform that would combine the functions of the board of free ads and e-commerce sites? And what if, while still allowing users to conduct trade and settle for crypto currency? It was this decision that the creators of FLOGmall came up with .

Already existing large trading floors (eBay, Avito, Amazon, Alibaba) will not be able to transfer to the crypto currency exactly in the near future, since with the legal solution of the issue, there are big problems with crypto currency now.

Jurisdictions of many countries, including those in which these sites are registered, are not yet ready to accept crypto currency as a means of payment. Therefore, these commercial organizations will not be able to conduct their activities with tokens or pay taxes.

The possibility of buying and selling for a crypto currency

FLOGmall is an international platform that provides crypto currency holders around the world to buy or sell goods from other users of the crypto-currency world. The peculiarity is that this is not a pure solution for commercial organizations, but also the possibility of selling a particular thing by an individual.

This means that FLOGmall is a kind of tandem platform for e-commerce and bulletin boards. Thus, any user who wants to sell his item will be able to do this, and his counterparty will pay it off using one of the crypto-currencies. And just like an organization that produces a particular product or type of goods, it can sell them through a platform.

Take for example the owner of ETH, who decided to sell his old guitar, which has been lying idle for more than 5 years. Instead of using the usual bulletin boards that work, naturally, through fiat, he can use FLOGmall and quickly sell the guitar to anywhere in the world for one of the crypto-currencies, including ETH. In fact, he changes the guitar on the air.

Exactly the same situation for retailers, that is, commercial organizations that are engaged in retail trade. Using FLOGmall, they get the opportunity to sell their goods to customers from around the world, exchanging it for any crypto currency.

A great way to spend their tokens is to get their holders, who can become buyers in FLOGmall. Using the platform, he can find the necessary thing and buy it for any altcoins from a private seller or retail company from around the world.

Live store format

The peculiarity of FLOGmall is the format of the pages of stores, absolutely invented by the creators of the platform. It's called LiveStore (live store), because it combines video content and a blog about the store and its products.

LiveStore is a format in which users can view not just an available product and its manufacturer, but also information about it as a brand. The issue of video content in FLOGmall is generally paid a lot of attention.

Video in FLOGmall

Experience shows that the consumer is much more attracted by the opportunity to watch a video about something (product, store, company, project, etc.) than to read about it. The creators of FLOGmall took this into account, so they allowed users to use the video content to the maximum. Moreover, they also protected it from theft and abuse, because every video that hits the platform is automatically protected by a watermark.

So, the store can take advantage of the following opportunities in order to attract a buyer. Firstly, this is a video presentation of the store. It will be displayed on its main page and it will be silly not to use the opportunity to show the user the interior of the store, its history or something like that.

Secondly, you can record video calls of the store owner or insert such material into the presentation. The owner of the store will be able to tell his potential customers about the products and services that his company provides.

The next way to take advantage of the opportunity to put video on the store page in LiveStore format is to record a video advertisement or an overview of the product itself. A bright video about the product, definitely, will attract buyers to buy it. All these materials can also be used for advertising in FLOGmall, but the next way to take advantage of the video is impressed the most.

Video Auction

About the online auction eBay, of course, heard, but the video auction - this is definitely something new. Online streaming is used in many ways, but the idea of using it for real-time sales seems to be just great.

This method of sales has many advantages. First of all, customers get the opportunity to purchase a unique or limited quantity of goods. For the store itself this means a great chance to attract the audience to shopping. The more people will participate in the online auction, the greater the opportunity to increase sales and attract the attention of potential customers to the store.

How will this happen in practice? Imagine a store that sells footwear through FLOGmall. A limited number of sneakers arrived in 30 pairs, they were quickly disassembled and at some point only 3 pairs remained. It's a sin not to use the opportunity to organize a video auction and kill two birds with one stone.

First, sneakers can be sold more expensive, because there will be competition between people. Secondly, it will attract the attention of many users who were not previously customers of this store.

What is most interesting - video auction can be used not only retail stores. Private sellers can also take advantage. Suppose you are a major in crypto currency and have found in your house an old and very valuable vase. It is definitely not for you, and you decide that it will be the right decision to sell it through FLOGmall.

You have no idea how much it can cost, so put it on video auction. Now it remains only to wait, explaining what kind of object it is and what value it brings.

And what if a video auction is held by some celebrity? The world-famous singer or actor decides to join the cryptaltic world and for this use the capabilities of FLOGmall. For fans it will be absolutely not important what will sell their idol. Therefore, starting a video broadcast in FLOGmall, a celebrity can sell, in principle, anything.

How does it help to implement crypto currency?

It is quite logical that the creators of FLOGmall decided not simply to create a platform for buying and selling goods using crypto currency. One of the goals of developing such a site is to facilitate the wider distribution of crypto currency in general.

The creators expect that by creating such a convenient, safe and useful platform, the general interest in the digital currency market will also grow. The possibility of combining the bulletin board with an e-commerce site will attract even those users who used Fiat in favor of crypto currency.

In addition, the creation of FLOGmall will entail the formation of a separate category of crypto-currency users - those who use it for the purpose of buying or selling goods online. At what, it does not matter, it will be initially those who have been in this industry for a long time or those who until recently did not hear about crypto currency.

We will continue to talk about FLOGmall in the next part of the review, which will tell you how the platform will look, how to work through it to each of the participants (the buyer, the private seller and the retail store) and what are the advantages.

In addition, we learn about the creators' plans for the further life of FLOGmall and why it is necessary to participate in the Crowdsdale of MLC tokens.