INS is the first of its kind global decentralized platform , allowing consumers to directly communicate with manufacturers of everyday goods. The creation of this ecosystem is designed to solve the most urgent problems of trade.

The very problem lies in the established system of retail trade, which has been creating difficulties for more than a decade, both for buyers and for food producers.

Buyers are forced to face the fact that the price for goods in stores is significantly different from the purchase price that the manufacturer initially offers.

Stores in the power to independently control pricing. Thus, every time you have to pay from 30% to 50% for a bunch of payment transactions through which the product went to get on the counter.

Another problem is that the same stores buy goods, based not on the needs of the consumer, but on personal gain. That is, the buyer is forced to choose only from what the particular seller will sell.

In this regard, a huge part of the benefits is lost by the manufacturer himself. Naturally, because of the huge mark-up on their goods and the inexpediency of most of them to buy certain categories of goods, they lose their target audience.

The buyer does not have the opportunity to purchase a favorite product - he either can not afford to buy it for that kind of money, or he has nowhere to buy. In the end, the colossal costs of manufacturers go to marketing campaigns aimed mainly at the same retail chains and distributors.

Developers of INS solved the problem by creating a decentralized ecosystem that excludes such intermediaries in trade as wholesale distributors and retail chains.

The platform will allow buyers to contact directly with the producers of goods in order to have access to the entire range of goods and the opportunity to buy it at a real purchase price that has not yielded to a mark-up, like in retail trade.

Producers, in turn, will be able to fully control pricing for their products and completely abandon marketing campaigns - the INS system independently reaches their target audience. Clear benefit for each of the parties.

This completely new way of online shopping is created thanks to the technology of blocking and specially adapted smart contracts. Due to this, the consumer can leave orders for a particular product, the platform processes them and sends them directly to the manufacturer.

He sends the goods through a local delivery company to the buyer and receives payment. In order for the system to function, INS starts its own tokens. They are necessary for making purchases, as well as rewards in the INS ecosystem: loyalty programs, promotions, feedback from buyers and referral programs.

The INS team will create a platform and a mobile application to ensure that online purchases can be carried out as quickly as possible, and work with the service was most comfortable. These applications include all the features that are possible in INS Ecosystem, so users can easily carry out all purchases and make payments through their smartphone or laptop.

INS Ecosystem has been supported by more than 500 manufacturers around the world, including Borjomi, Calgon, AirWick, Durex, Vanish, Nurofen and other successful companies that have shown a desire to get rid of unnecessary costs, use their full production potential and cooperate directly with their customers.

Developers plan to launch the platform in eight major cities in the world: Los Angeles, New York, London, Paris, Hong Kong, Seoul, Tokyo and Singapore.