Emotional intelligence is a component of the human worldview that determines its relation to the world of things. There are even scientists who believe that a developed emotional intelligence - EQ - plays a more important role in the success of a business person than IQ. Views on this may be different, but we say one thing: the search engine lacks emotionality, and ZeroState is ready to fill this gap . Today's part of the review is devoted to emotions more than both others, namely, the emotional component of the search engine.
Simplest emotions
In fact, it's rather unfair to say that Google's systems, Yandex and the like are completely devoid of an emotional algorithm for selecting results. Even the developers of ZeroState realize this and call it "the simplest", as described in the picture a little lower.
Now we quickly understand what it means. Personally, your emotional intelligence is quite advanced compared to all its technological counterparts. You can check it yourself during the day: while you are working, studying, dining, walking with friends and choosing clothes, you are seized with a lot of emotions, most of which you can identify. Some part remains beyond your understanding, and you sometimes call it something like a "special feeling".
It is the ability to sense and identify your emotions and is one of the fundamental components of emotional intelligence. So, cars, as a rule, can only perceive a certain set of various emotions, which people have laid in them. Well and if to speak about search robots so it in general is too small quantity.
For example, one of the main feelings is sympathy. Mistakenly believe that it can only be experienced by people, but research shows that when we interact with something that we like, we experience very similar feelings. It turns out that when you look at a handsome man and a beautiful car, your brain reacts in a very similar way - "I want to get it."
It is logical that there is an opposite emotion - "I do not want to see it". Agree, if you had only two feelings of "like" and "do not like", then describe the world around it would be very difficult. Nevertheless, the search engines work in this way. They, analyzing the user's behavior, give an assessment of the site on the scale like / did not like and on this, the entire emotional part ends. Of course, the role is also played by the time the user spent on the site and what actions he did, but this only characterizes the degree on the scale that we talked about.
+ ∞ Emotions
But ZeroState offers something completely new. What is based not on the analysis of the machine, but on real feedback from users of sites that laconically express their thoughts about them. How would this happen? Let's give an example!
Imagine that Artem - loves French rolls (with tea) and throughout Paris goes in search of the best. When he asked Google for "the best rolls in Paris", he got the majority of advertising slogans from companies and several frank sites in the results. This greatly upset Artem, because he really does not know where to buy them, and the responses on the Internet are very contradictory, and they do not want to believe - they can be bought.
Well, that he was advised ZeroState. On this platform, users browse sites and make estimates that consist of one word, like "cheap", "tasty", "interesting" or "not worth it". Well, if we talk about buns, then something like "delicious", "the softest". Thus, a list of site characteristics is generated, which will then be used when it is defined in the search engine.
That is, when you want to find delicious rolls, or an interesting film, or a cozy park, ZeroState will be able to provide you with the most important results. This is its main feature - it can fully satisfy the search query, which modern search engines can not do. And although from the point of view of technology, there is nothing complicated here, but the concept itself is impressive with its originality.
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