MeToken is a project aimed at further development of the social commerce market in which all participants in the process will be rewarded with dignity and the consumer will receive what he pays for.
The fact is that infusers - those who make social commerce platforms and social networks attractive to the average user, as a rule, are not rewarded properly - the lion's share of the profit is received either by the platform itself or by intermediaries who earn a guarantee of trust.
With the help of the MeToken crypto currency and ecosystem, all participants will feel how the price for services becomes lower and its quality grows. Through the block, cooperation will be established, which does not require the cost of mediation, a large staff of staff and other items of expenditure that can replace technology.
At the start-up stage, all the performance that the MeToken team is developing can be viewed on the StyleMe site, but as the creators themselves say, this will not end there - their contribution to social commerce is supposed to be on a much larger scale and we'll talk about this later.
Advertising does not work
Not all, of course, but most are so accurate. Firstly, screaming videos, bright banners and windows popping up here and there, have long ago developed from the experienced user what kind of resistance to this kind of irritants. This phenomenon even gave a scientific name - banner blindness.
Source: HubSpot
And, as you can see above in infographics, people have specific reasons why they do not want to go through advertisements. We will talk about some of them, especially those that will become history with the arrival of MeToken:
- Irrelevant advertising. Seriously, the way in which the creators of AI machines to track user interests praise their creation, makes them represent the world of advertising, in which the user is shown only what he wants to see. In the end, we get ads that would not interest us under any circumstances, especially if we talk about surfing the internet that you do without the purposes of shopping. But there are exceptions: according to research, advertising, which is hosted on Facebook, is interested in 90% of users. It is rumored that everything is due to the fact that the corporation spies on the owners of accounts and collects their data even more intensively than competitors do. How else to explain such advertising effectiveness? By the way, on Twitter, this figure is 24%
- Elementary care. Everyone who uses the Internet has already taught life: "Without the need, do not press!". And it's true that various malware and spyware are often distributed through pop-up windows. And if one of the main precautions is "not to go through unfamiliar links," then what can make a user do it?
- Do not show interest. And God forbid you one day give Google an excuse to think that you are seriously interested in something. In a few hours you will have total aggressive advertising not only on the pages you visit, but also on mailboxes that the corporation knows about. At what, even if you did not specify them, this does not mean that they will not be found by the system. Therefore, users try not to go over once again on advertisements, until it is required.
And, in addition to the elementary avoidance of such advertising, people came up with an even more sophisticated way - simply get rid of it. Now it's hard to find a browser, in the corner of the add-ons there is not an AdBlock icon or similar program. And, for the sphere of advertising services, it's the same thing that someone would come up with a technology that would help you to not see signs on the streets and other advertising material.
And, looking at the factors that we listed above and the user's behavior on the Internet regarding advertising, we can conclude that its effectiveness is a progression that tends to zero. Sooner or later, it will disappear altogether, when the advertiser understands that aggressiveness in edverteising is not the best feature.
Nevertheless, MeToken is ready to offer a completely new model in which advertising will not only not irritate you, but you yourself will be ready to consider it, as if it were your goal. This is in the following parts of our review.
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