In the previous part of the review of the Plentix project , we found out that his idea was to create a decentralized platform based on the use of blocking and smart contract technology, as well as mobile and web applications, through which developers and business owners will have a simplified opportunity to conduct the most effective referral programs.
Plentix tokens, which will be sold publicly in the middle of this summer, will be the way to reward participants for inviting referrals - new users. Therefore, to stimulate referents can be one of the ways - as a percentage of purchases, receiving in full the commissions for the first purchases, discount systems or a combination of all the above listed.
In this article we are going to talk about why an effective method of attracting new users and stimulating participants' activity, like a referral program, may cause certain difficulties for those who conduct them, and not bring the desired result as desired would.
the main problem
Referral programs are really an effective way to attract users, because even the most advanced users and business owners rely on the recommendations of relatives, friends, acquaintances and colleagues in making certain decisions. Therefore, if both of them can also benefit from this, such a tool as the referral program becomes simply irreplaceable.
The fact is that not all business owners are able to correctly use the opportunities of referral programs or run them in such a way that they are really effective. In this regard, they, and the global market as a whole, lose a significant part of their profits.
In order to remedy this situation, the founders of the Plentix project will create an easy-to-use and convenient platform through which participants will be able to conduct really effective referral programs, significantly increasing the size of their audience and its involvement, offering them various motivational elements, like discounts, rewards in tokens and combinations of these bonuses.
NPS
A fairly effective tool before the advent of Plentix was considered the loyalty index NPS (Net Promoter Score). This index reflects the willingness of customers of a particular company to recommend its goods, services and its very users. In addition, the NPS shows the willingness and willingness of customers to reuse the services or purchase the company's products.
The score on the NPS index is made in a few simple steps. First, users are asked to answer the question "What is the probability that you will recommend the company / product / brand to your friends / acquaintances / colleagues?", Indicating an assessment on a scale of 1 to 10.
Based on the results of such a survey, all participants are divided into three groups: those who are ready to recommend the company, its products and services (those who rated from 9 to 10), those who are neutral about the company's products and assess the 7-8, and also those who are not ready to use the services and buy the company's products and, moreover, recommend them to other users, putting an estimate of 0-6.
In order to calculate the NPS index on the basis of this data, it is necessary to make a simple calculation - from the percentage of supporters with scores of 9-10 to take the percentage of critics with points 0-6. The result is an index of customer loyalty, which can tell companies about the involvement of users, their activity, the effectiveness of marketing programs, product quality and so on.
But the problem is that this way of assessing customer involvement, like NPS, is in the end ineffective and shows the willingness of users to recommend the product as a whole, but only shows its evaluation based on recent actions.
On the contrary, Plentix will analyze the data that will indicate the potential of participants in referral programs, thanks to which the business will grow along with the number of clients, their involvement and profit.
With the Plentix platform, the business owner independently determines how to reward and thereby motivate clients to become participants in the referral program and invite new users to purchase products and use the company's services.
In the next, final part of the review, let's summarize, so we will discuss how the participation of users in referral programs through Plentix looks like, and also learn how the platform solution can be applied.
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