The advertising model, in which only those who provide advertising space receive profit, should remain in the past. Consumers of advertising (potential customers) have never enjoyed any advantages from viewing it, while the rest of the industry earns a fortune on this.
We continue to discuss the Tachain project , the creators of which have developed a much more fair model of advertising, in which users can earn on its views while receiving transport services. In this article we will find out what AdNet solution will be.
You look - you earn
One of the platforms of the Tachain ecosystem called AdNet will become nothing more than an advertising application that will unite several participants of the advertising industry - advertisers, consumers and taxi drivers who provide advertising space. The main idea of the concept is that passengers will be able to earn directly during trips, viewing advertising, participating in lotteries, games and other marketing activities.
Advertisers wishing to conduct ad campaigns through AdNet will need to purchase Tachain tokens (TCHN). These are internal platform tokens, which are already sold under the ICO. TCHN gives advertisers access to Tachain's advertising services, so advertisers and advertising agencies are better off hurrying to get tokens at a bargain price until kraudsale comes to an end.
Advertising campaign scenario
First of all, an advertiser or an advertising agency must create an advertising campaign in AdNet through a personal cabinet, using a convenient platform interface. To start the most effective campaign in AdNet, all the necessary tools are provided. Advertising material can be prepared by the advertiser in advance, or created through a special designer on the platform.
Terms of the advertising campaign in AdNet will suit absolutely all companies of any scale with any size of the advertising budget - from the minimum test to long, for example, the annual contract. The main thing is the company's interest in conducting exceptionally effective advertising campaigns.
In order for companies to achieve the main goal of advertising - attracting customers, AdNet provides a set of customized targeting settings. This will allow advertisers to select only their target audience, which will view their advertising content. The platform will provide an opportunity to establish targeting based on a number of criteria, including geographical, physical characteristics, and behavioral features.
The cost of advertising services on AdNet will not be fixed. The application will keep pace with the times, so apply the prices that dictate the market. So, advertisers will be able to conduct advertising campaigns in the most favorable conditions, without overpaying for the provided advertising space.
A passenger who uses any transport service, whether it's a taxi or public transport, will be able to view the advertising content intended for him, receiving for this an appropriate reward - TCHN tokens. Advertising space will be on-board computers of drivers, applications for transportation services, advertising stands and screens in public and railway transport, external advertising stands and some Internet portals.
Thus, the customer who called the taxi from home to work will be able to view an advertisement or a banner on the on-board computer of the car, instantly receiving for this a certain number of TCHN tokens. For distribution of tokens, at the same time, specially thought out smart contracts meet, thanks to which the maximum honesty and transparency of the system is ensured.
How to spend earned money?
For a certain number of trips AdNet users accumulate enough tokens in order to benefit from them. Passengers, in turn, will then be able to use earned TCHN to pay for travel in transport or other services in Transportal. In a literal sense, the passenger travels in a taxi, earns on viewing advertising and spend the earned money for new trips.
Another way to spend TCHN, which is suitable not only for passengers but also for transport service providers themselves is to exchange tokens for other crypto currencies or local currency, using the TMARQ trading platform or third-party crypto-exchange exchanges where TCHN tokens will be listed.
Thus, a driver who receives payment in the form of tokens will be able to withdraw them in time, exchanging for one of the selected currencies (or crypto currency). Given the growth potential of Tachain, over time, TCHN will actively grow in price, which will allow the token holder to win on the difference in market value.
With advertising figured out, but what about the rest of the components of Tachain? In the next article, we'll find out what Transportal and TMARQ are.
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