Last year, the Tachain project was launched , in which the developers will realize the idea of combining three different, in their essence, spheres - transport, advertising and block technologies. The closed preselection of TCHN tokens within the ICO project successfully passed from July 16 to July 23.
Now on July 24, a public pre-sale of tokens started, followed by a full-fledged krausejl. While the Tachain team is conducting public sales of tokens, let's talk about what the project is and what the goals of the founders are.
The potential of industry association
Cloud computing, biometrics, machine learning, artificial intelligence, large data, intelligent analytics, blocking technology and smart contracts. These and many other technologies are developing rapidly every year more and more, and developers use them in a variety of solutions, including in the transport and advertising spheres.
Advertising, for example, has become at times more effective than a few years ago. Internet marketing in this regard has clearly supplanted television, and advertising solutions now include the use of deep analysis of large data and accurate targeting based on artificial intelligence, analyzing the preferences of different categories of the audience.
The transport industry has also experienced a kind of revolution and many changes aimed at improving the quality of service. On the example of all the famous Uber, users now have the opportunity to order a taxi within a few seconds, using a convenient mobile application, with the ability to track the car's location, exact cost and route. Pay, at the same time, you can not only for cash, as before, but also with the help of a bank card, significantly saving time.
Is not this the future? Technological progress has very successfully touched these spheres, but the question naturally arises. Why do two promising industries with actively growing markets still have no effective interaction, after all, in fact, they are closely related? To understand: the taxi industry market grew by $ 15 billion in just one year (from $ 83 billion in 2017 to $ 98 billion in 2018), and the advertising market by $ 23 billion (from $ 535 billion in 2017 to $ 558 billion in 2018).
Tachain Ecosystem
The founders of the Tachain project took into account the prospect of combining the two progressively developing industries and leading technologies that are used in them. Thanks to this, in 2017 the development of the Tachain ecosystem started, the main goal of which will be to provide a truly effective solution in the advertising and transportation spheres.
The Tachain ecosystem will consist of several elements - three separate platforms:
- Transportal (Transport App) - application for receiving and providing transportation services, travel and accommodation
- AdNet - an advertising platform for maximally effective targeting based on the latest technologies
- TMARQ (Token Market) - a marketplace for the purchase and exchange of Tokens TCHN and other crypto-currencies
Minimally viable product
Already now, the creators of Tachain have developed MVP (Minimum Viable Product) - a minimally viable product that partially demonstrates the capabilities of the future platform. This move is not the first time used in all sorts of start-ups, not only in block projects, to ensure users' confidence in developers.
At this stage, the founders of Tachain need the maximum activity of the members of the Crowdsdale to obtain all the necessary investments to realize their idea. Users who are going to participate in the ICO, having spent their funds to support further developments, will be able to personally test the prototype of the future platform, making sure of the intentions of its creators.
MVP project Tachain - a mobile application for transport service providers (taxi) and their customers, through which they can effectively interact with each other. Drivers will get a ready platform for finding customers, and the latter - the opportunity to conveniently book a taxi using a smartphone and mobile application.
Initially, the MVP Tachain functionality will be minimal, not as wide as planned in general, but all subsequent functions and components will be integrated as the project develops within the project and its roadmap. In any case, even at this stage the experts put Tachain rather high marks.
About how AdNet advertising solution will be implemented, let's talk in the next part of the review of the Tachain project.
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